Ashley Nelson

Professor of Practice, Management Communications

  • New Orleans LA UNITED STATES
  • Goldring/Woldenberg Business Complex
  • A.B. Freeman School of Business
anelson4@tulane.edu504-865-5845

Ashley Nelson is an expert in social media, executive communication and strategy and content development.

Contact

Spotlight

2 min

Is TikTok a threat to national security?

Ashley Nelson, senior professor of practice at Tulane’s A. B. Freeman School of Business, is available to speak about the current movement to ban TikTok, the popular Chinese-owned social media app, from its more than 100 million American users. Ashley is an expert in social media, executive communication and strategy and content development. Ashley can speak to:What lawmakers would need to happen to ban TikTok as a threat to national security.Legislation proposed by Sen. Marco Rubio (R-FL), Mike Gallagher (R-Wisc.) and Raja Krishnamoorthi (D-Ill.) to ban the social media app in the interests of national security. The states that have banned TikTok from government-issued devices, while congress, state lawmakers, college campuses and cities have adopted or considered rules to outlaw the app.Ashley believes the solution for both sides is to follow standards established by European Union (EU).“The EU has strict controls over many different issues with regard to the internet and social media technologies. Any company with a web or social media presence in the EU cannot resell its user's data. They're heavily fined if they do so. We're talking about billions of dollars of fines over the years. Companies had five years to work in a program so that the data would no longer be shared. The EU is onto something when they're protected by saying you can't sell the data. If our government had this condition in place, no one would be selling user data,” Nelson said.For interviews, contact Roger Dunaway at roger@tulane.edu or 504-452-2906.

Ashley Nelson

2 min

Is Twitter the beginning of a social media crackdown on political advertising?

Social media companies are under increasing pressure to crack down on misleading political advertising leading into the 2020 presidential election. Twitter’s ban on political advertising takes effect this month, but will the move make an impact?Tulane University social media expert Ashley Nelson is available to speak about how the change could affect campaigns and users’ political speech.“Enforcing this new Twitter content ban will be interesting to watch from the sidelines,” says Nelson, a professor of practice at Tulane’s A. B. Freeman School of Business. “How will Twitter users manipulate what a political ad may look like in the future? If someone allows a political ad for one party to squeak through the bots, then will the other side cry foul and demand their ads be seen? A court challenge is likely to occur based on the First Amendment, which covers political speech.”Twitter has been focusing on improving the user experience and sees political ads as harmful to this experience, Nelson says.   But will the ban affect Twitter's bottom line? “Twitter is not making a lot of money with political ads anyway. More revenue may be made by removing some of this political clutter, so people will click on ads from companies. Of the 500 million tweets a day, fewer political ads will not be noticed unless you are looking for them — and why would you?”Twitter isn’t alone in making changes to how political campaigns can target consumers on social media and online. Google announced that it would start limiting the abilities of political advertisers to target consumers based on their political affiliation or public voter records. Facebook is also considering changing its political advertising policy by increasing the minimum number of people who can be targeted by political ads.To speak with Nelson, please contact pr@tulane.edu or Keith Brannon at 504-862-8789.

Ashley Nelson

Media

Social

Biography

Ashley Nelson teaches management communication and social media courses for graduate and undergraduate students at Tulane University's A. B. Freeman School of Business.

Nelson is an expert on the use of social media in business and nonprofits and has been featured in local and national news coverage of everything from viral Super Bowl ads to privacy and security concerns related to social media.

She teaches a financial communication course in the master of finance program geared to writing and presenting financial-based materials. Additionally, she conducts a professional speaking series for department heads and area coordinators at Tulane’s Medical Center.

Nelson has an MBA from Tulane and a BBA in marketing from Southern Methodist University. Prior to joining the faculty at Tulane in 2000, she had a marketing consulting company.

Areas of Expertise

Social Media
Social Media Marketing
Strategic Planning
Strategy
Strategic Communications
Public Speaking
Marketing

Education

Tulane University - A.B. Freeman School of Business

M.B.A.

Marketing/Marketing Management

1998

Southern Methodist University - Cox School of Business

B.A.

Marketing/Marketing Management

1987

Media Appearances

Bullying in LA middle school caught on camera, school responds

Central Texas News Now  

2018-11-11

“It just kind of shows you the power of the grassroots with how quickly something catches on. Other people see it, they forward. The interesting thing was the shares and the forwards for it,” Ashley Nelson, a Tulane University social media professor, said.

As someone who studies cyber-bullying, Nelson said social media has its benefits.

“Isn’t that the reason why we have social media? It’s to share information, to share stories,” Nelson said...

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Secret groups make tracking Facebook political ad origins a challenge

Live 5 News  

2018-11-01

Ashley Nelson teaches a social media course at Tulane University. She says most of the ads she has seen violate some part of the guidelines and admits there’s little Facebook can do.

“How do you police this? I mean, you’ve got two billion users out there,” she says...

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You’re in a political ad. (But you don’t know who’s behind it)

Lockport Union-Sun & Journal  

2018-11-01

Even with Facebook’s new disclosures, users aren’t paying attention, said Tulane University Professor Ashley Nelson.

“How much credibility does Facebook have right now? It doesn’t have a whole lot,” she said. “I just take everything they say with a grain a salt.”...

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